How do you woo out-of-town talent to crush on an agency and its city: Cincinnati? We tried dating.
Quiz time: When you hear Cincinnati, what comes to mind? We’ll give you a second… You should be swooning over our vibrant agency life, hip craft beer bars, and evolving food scene. But you’re not. Because we’ve got an outdated reputation for being, well, outdated.
Modern Love for a Modern City
Love doesn’t come easy, but it comes a lot easier with a dating app like Tinder. We fashioned a Tinder profile for The Queen City, and we got to courting (that’s what we call dating in the Midwest (it’s charming not outdated!). We were confident that once top talent got to know Cincinnati, and POSSIBLE Cincinnati, top talent would fall for us, too.
It was Love at First Site
We Matched! We found someone to take a chance, to be vulnerable, and to open his heart to a new city, and even a new career. But most of all, to get on a plane and visit. Sure, our date started off awkwardly. What Tinder date doesn’t? Yes, the nerves kicked in quick. Though soon we were going halfsies on Banh mi sandwiches, doing brunch, and believing true love really does exist. Who loves Cincinnati? Daniel Mashburn from Leo Burnett Chicago does. Thanks for matching, Daniel.
The Press Loved Us Too
With articles in Adweek, AdAge, Ads of the World, Ad Forum, and Design Feed, it was obvious that we had struck a cord within the advertising industry. POSSIBLE and Cincinnati are a match for advertising professionals looking to jumpstart, refresh, or renew their career. So next time you see Cincy in a profile, make sure you swipe right.
Visit the website to find out what we have to offer.