KICKING THE BRAND WEBSITE UP A NOTCH
Frank’s Red Hot is a global brand with an established, fiercely loyal fan base. But their authority on everything spicy had cooled off because they needed more consistency on their regional websites, and a modern refresh of their own brand identity. This 100 year old brand has lost its authority and credibility with consumers. They were going everywhere else, like Google, Amazon, and other brand websites to find the perfect blend of flavor and heat.
So, we had to give our clients an effective website platform that had the features and functions their customers needed, and help them reestablish their brand as the authority on everything with flavor. This platform needed to represent a 100 year old brand consistently across the globe, in 6 different regions and over a dozen languages.
WHAT CAN YOU PUT THAT SH*T ON?
We created a platform for 6 different regions, with 15 unique site templates, and over 70 modules with content and features mapping. Giving our clients millions of combinations, in every language they needed. To help give the brand the tools it needed to re-establish themselves as the authority on flavor and heat. Creating product detail pages, a rich history of the brand, and the most robust recipe section ever seen on a product website, we helped Frank’s Red Hot to regain their voice with consumers, and showed how a 100 year old brand can turn up the heat a notch while putting that sh*t on everything.
The result was a site that our clients and fans loved. We were able to bring a fresh and spicy new look and feel to an outdated brand, with the consistency and infrastructure our clients around the globe needed to unity its voice. Global and brand consistency can now be managed at the local levels to save costs while giving shoppers an experience worthy of the Frank’s brand love. Promotions, content, recipes, and where to buy functionality is only the start of reinvigorating this brand, and helping people understand what to put this sh*t on is the first step in the next 100 years.