Taking e-commerce to meaty new heights with Slim Jim
Brands’ digital shopping experiences are far too often focused on one thing and one thing only: getting you to press ‘Buy Now’ and be on your merry way. In a commodity-driven e-commerce environment, scrolling through product pages is frequently an uninspiring, static, and, ultimately, forgettable experience.
We believe that e-commerce can be so much more. The Slim Jim brand is unlike any other in the Conagra portfolio, with an irreverent, larger-than-life digital presence and a cult-like community of fans known as the “Long Boi” gang.
So we disrupted the boring digital shelf in true Slim Jim fashion:
Meaty irreverence at every turn.
We merged Slim Jim’s extraordinary brand identity with best-in-class e-commerce principles to create an unforgettable digital experience. Each Slim Jim variety got its own distinct treatment: a collage of hero shots in wild, over-the-top situations, giving way to a dynamic collection of images that communicated key product benefits, but also stood out on the digital shelf and resonated with its fanbase.
Defying convention,
the Slim Jim way.
Big. Brave. Bold: the three guiding principles for explosive visuals and attention-grabbing copy at every e-commerce touchpoint, staying authentic to the brand identity.
We set fire to the traditional digital shopping experience.
Untamed lions. Raging infernos. Sick karate moves. No, it’s not your favorite ‘80s movie—it’s Slim Jim’s e-commerce presence. We turned up the heat on Slim Jim’s digital experience to an 11. Expectedly unexpected: that’s the Slim Jim way.
