Brillo SNO BOL Extra Strength Toilet Bowl Cleaner - 15sec

How do you break through the “cleaning clutter” and resonate with the consumer who has an emotional attachment and intense pride around “clean”?

You put the product in the hands of a Clean Queen and let her do the rest. Meeting you where you do your duty (cleaning of course ;) ), she cuts right to the chase with her witty tone, letting everyone know that if you’re going to do something, you might as well do it right.