Discover Global Network: Enabler Social Campaign
How do you make payments enablers realize that Discover Global Network is more collaborative, more flexible, and more willing to co-create than its competitors?
You bring that information straight to where they go to collaborate & innovate.
LinkedIn + Reddit
We established a presence on LinkedIn and Reddit, using hard-hitting facts alongside true-to-life imagery to cement ourselves as experts in growth, global reach, and seamless payments. We adjusted language to be platform appropriate ensuring we spoke in the way users were accustomed to being spoken to within a given online community.
On Reddit, nearly 75% of creative executions met or exceeded CTR benchmarks. Meanwhile, creative on LinkedIn had a positive lift across all our brand awareness metrics with a 10-point lift in aided awareness vs. year ago.
Reddit Megathread
We created the Reddit megathread to expand awareness through educational content. By meeting these users where they already are, we hand them the key to the growth and expansion they could unlock by partnering with Discover Global Network.
