Refreshing a Classic
In 2007, Cincinnati Shakespeare Company was rebranded with a new identity and visual style. Since that time, its approach to each season's theater posters hasn't changed. With the recent opening of a new theater and resurgence of play attendees, there was the perfect opportunity to evolve the brand. The challenge: How do you refresh the brand's posters while holding true to the theatre's identity, and not departing too far from the original look.