Refreshing a Classic
In 2007, the Cincinnati Shakespeare Company was rebranded with a new identity and visual style. Since that time, the company’s season posters have pretty much remained the same.
With the recent opening of a new theater and resurgence of play attendees, there was a perfect opportunity to evolve the brand while still remaining true to its core branding.
By leveraging the silhouette style that the client has grown to love, we not only simplified the visual story but also housed it in a more iconic silhouette, creating a multilayered story that has the ability to grab you from across the room, yet give you much more when getting close.