38 million Americans experience some degree of hearing loss. Yet, only 20–30% are getting the help they need.
Why?
The reasons are numerous. Stigma. Cost. Distance.
To resonate with all potential HearUSA clients to learn about their hearing health (and ultimately purchase hearing aids)—no matter what barriers were holding them back—we identified compelling RTBs that reinforce the campaign tagline: Here For You. Here with You. HearUSA.
Bold colors and graphics grab attention in the mailbox.
And a friendly tone and reassuring message invite the audience to easily take action to learn more about their hearing health, and ultimately purchase hearing aids.
Then, we brought it to life in a four-panel clamshell direct mail.
Prominently featuring a compelling offer to grab attention, the piece also communicated the reliability, accessibility, and overall benefits of HearUSA.
