Making Hearing Aids Cool
Today’s high-tech hearing aids are nothing like the bulky, ugly, finicky devices of the past.
HearUSA’s Are You Ready to Hear It All? integrated campaign launched in 2023 to reposition them from a boring medical device to a covetable piece of tech—all while changing lives.
To show how sleek, smart, and simple to use these hearing aids truly are, we created an integrated campaign that challenged consumers to upgrade their hearing.
The campaign positioned HearUSA as an innovator on the front lines of technology, pushing the limits of what hearing aids can do and be—and taking charge and busting through old-fashioned stigmas along the way.
To launch the campaign, we used direct mail and personalized CRM to reach our targeted audience. We also hit them with content in social and programmatic videos to ultimately drive to our landing page to reinforce HearUSA’s leading charge in the industry.
Direct mail
Our three main points of communication were superiority, price, and tech, in a modular format.
Personalized CRM
Using dynamic components, we grabbed consumers’ attention with an offer and benefits.
Paid social
Our paid social targeted existing customers to upgrade, and worked to convert new demographics.
Programmatic videos
In partnership with media agencies, we broke through the noise by targeting specific consumers with programmatic ads.
Campaign landing page
Everything led to our landing page, which reinforced the offer, benefits, and technology while encouraging making an appointment and learning more about hearing health. All the info in one place. Easy.
