What do you do when your brand is associated with negative connotations about aging? Use the power of social media to flip the script.
Our goal was simple but big: to shine a positive light on AARP. Our “happiness” campaign did just that, with content that fostered connections, promoted healthy living, reflected fondly on the past and shared smart strategies for unlocking joy. Not only did we shift brand perception, but also, we showed that life really does get better with age.
