Hostess Kazbars Product Launch (2023)

With our clear message of “More layers, More Joy”, we highlight the effect of these delicious layers on snack time and the ability this elevated snacking has to inspire joy in our millennial parents.

OLV

Paid Social

To highlight the taste appeal of these new layered snacks, we took a macro photography look at the Hostess® products. Closer than ever before. So close… you might even be able to taste it!

Through organic social feeds we got the word out, the questions answered, and taste buds bouncing! Sparking conversation and and trial was key to the success of this new offering.