The New Route to Engagement:
An Auto Campaign’s Platform-Savvy Redesign
In a crowded landscape where singular social tactics don’t break through, Grey partnered with Meta’s Creative Shop Team and Meta Business Partner Shuttlerock to pivot Volvo’s social strategy for the XC40. Looking to gain traction with modern car buyers who start their search online, we focused efforts on creating a visually compelling social-first campaign.
This campaign combined platform best practices with carefully crafted eye-catching executions to help break through the noise on social platforms. This resulted in increased ad recall and reached more consumers with the same level of investment.
Our Approach
In collaboration with Meta and Shuttlerock, we focused on a social-first construct, emphasizing immersive storytelling, standout design, and platform optimization, rather than simply adapting films created for TV/OLV to social. With this combination of in-feed posts and stories/reels, we developed a kinetic typography approach that uniquely brought the sought-after features of the fully electric XC40 and XC40 mild hybrid to life.
Gaining New Social Street Cred
The campaign drove impressive results across Meta platforms.
Unlimited Mileage from the XC40 Story
The Volvo XC40 social campaign demonstrated how bold, social-first creative executions can do more than repurpose automotive advertising—they can reinvent how we show up in the modern car buying experience. By merging innovative design with platform best practices, we not only reached more people, but also inspired them to consider how a compact luxury SUV could fit into their lives.
