Boosting Sales for New Febreze Plug Scent Booster
How do you take a product from unknown to most-wished-for? You serve up a virtual unboxing, just in time for the online holiday shopping season.
The Launch Before the Launch
We knew the Febreze Plug Scent Booster would be a hit—appealing to a demographic craving more control of scent in their homes. All we needed to do was go big on the pre-launch, kicking off in August and making way for pre-orders ahead of the official launch in November when units would hit shelves.
From Discovery to Cart
We stayed with consumers on their journey, driving awareness and early adoption of the new device with a seriously robust digital presence.
Our eContent Tool Kit made consumers feel like the Scent Booster was in their hands. It started with a sponsored brand video that drove to a detailed Scent Booster product page. There, consumers could check out a close-up of the unit and explore everything from its boost button to intensity settings while banners across Amazon piqued curiosity and offered options to order.
Sponsored Brand Video
Amazon Banner Ads
No matter how they got to the product page, once there, consumers could take a deep dive into all things Scent Booster—from a how-to video to comparing features with other Febreze products.
Product Description Page Video
Premium Content How-to Video
Closing the Deal
When it came time for the Febreze Plug Scent Booster’s release, consumers were ready to buy. The effort behind the launch before the launch netted big results:
