After launching a few years ago to limited success, Mojo® Energy Pouches came to a realization: getting people to understand...
1. What the heck energy pouches are
2. How to use energy pouches
3. Why to choose Mojo
…is no easy task. But these little pouches had big ambitions. That’s where we came in.
We rebuilt the brand strategically and creatively to reintroduce Mojo as a new, customizable take on energy: 50 mg caffeine pouches without the high-highs or low-lows of other energy solutions. A new brand framework, redesigned website, and full suite of launch creative let people know when you need to get your energy right, you need Mojo….energy by the pouch.
Launch films dropped people smack dab in the middle of a dreaded energy slump—the moment when your body drags, your mind wanders, and your face lets out a big old yawn. But we reframed the yawn as a bat signal for the just-right energy of Mojo to show up.
“Test” :15 TVC
“Trick Shot” :15 TVC
Our social films asked the question: what if all along your yawns have just been cries for Mojo Energy Pouches?
“Inner Mojo” Paid Social
“Just a Cry” Paid Social
A new take on energy deserved a new take on its website.
A modern, flavor-forward look paired with our fresh, fun tone, and improved functionality to bring a whole new experience to the online world of Mojo.
To make sure more people were popping Mojo Energy Pouches into their carts (and their mouths) we revamped our E-Commerce presence with bold visuals that educated consumers on who we are, how to use, and all our vibe-matching flavors.
