When people think, “I need energy”, they typically reach for a cup of coffee or an energy drink. Mojo® Energy Pouches are here to change that.
To relaunch this caffeine pouch brand, we created social films that took the one thing we all do when we’re tired…yawn…and reframed it as a call for the just-right energy of Mojo to show up and save the day.
“Inner Mojo” Paid Social
Inside all of us there are two selves: the one who’s tired, and the one who has Mojo.
“Just a Cry” Paid Social
What if all along your yawns were really cries for Mojo Energy Pouches?
