Releasing A Full Album of Febreze Freshness
In the streaming music world, Febreze’s award-winning song ads stand out while blending in—because they sound like they were created by a band, not a brand. After four years of releasing musically authentic :30s, we found that we had enough tracks to launch a retrospective on our fresh aural journey. In other words—it was time to drop a full Febreze album.
We started by gathering our top hits, but quickly realized that we needed a new track to add to the mix and excite listeners. We created a brand-new, full-length song, “Nobody Do It Fresher,” to reflect on our musical success and celebrate our fans, and had to pair a lyric video with it, as every good Internet musical artist does.
