Introducing This is L.: Organic Period Products on a Mission
Beautiful packaging. Arresting imagery. An intriguing origin story. And products that do good while feeling good. This is L. period products have a lot going for them. Except for the fact that you, and most of America, have never heard of them.
So how to introduce the world to a brand-new period brand? With a flexible set of assets that can support two messaging tracks (benefit-focused and cause-related) to test and learn what best resonates with today’s natural period product consumer.
