How an Air Freshener Became One of The Top Artists on Pandora Radio
We set out to sound (and look) like a band, not a brand. And we succeeded.
In the last year, we released five song ads on Pandora Radio in five top genres: modern funk, hip-hop, indie rock, electronic pop, and acoustic ballad. These tracks are so good, people think they’re listening to a new artist’s track on their favorite playlist, leading to positive social sentiment, millions of listens, and a lift in Febreze sales.
