How Febreze hijacked listeners’ playlists by creating a “catchy AF” song instead of an ad
When a household CPG brand known for odor-elimination takes on streaming radio ads, what would you expect to hear? A soothing voiceover, plenty of claims, and 10 seconds of legal jargon jammed onto the end—right? Snoozesville.
The fact is, Pandora listeners have been conditioned to ignore ads. Once that fast-talking voice pops up and crams 300 words into 30 seconds (yada yada yada), listeners tune out. But what if that ad is just as awesome as the song that comes before and after it? Well then, you’ve got yourself an earworm.
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