Febreze: The Most Undisruptive Radio Ads
People loooooove listening to music. They hate when their music is interrupted by radio ads. So, Febreze set out to create the world’s most undisruptive radio ad. We analyzed 100M songs across the three largest music streaming platforms – Pandora, Spotify and Apple Music. All of this data was aggregated into 12 different musical trends. Then AI coded the sonic DNA of each of these groupings to create 12 original scores. Then we seamlessly slipped these ads into people’s playlists on streaming radio platforms, like Pandora.
Instead of killing people’s vibe, we hacked the system with… Music.
Radio was the perfect place to reach Millennials, but our researched also showed that Millennials loved their music, and even though they tolerate ads in their streaming playlists, that didn’t mean they liked them.
So, our idea was simple, create The Most Undisruptive Radio Ads. The #1 Air Freshener brand gave music streaming ads a fresh take. Instead of killing people’s vibe, we hacked the system with…music. Like really good music.