A 70-year-old iconic brand disrupts laundry with a new level of customization. Introducing MyTide.

Tide Freestyler

A 70-year-old iconic brand disrupts laundry with a new level of customization. Introducing MyTide.

A 70-year-old iconic brand disrupts laundry with a new level of customization. Introducing MyTide.

Do you know anyone that loves doing their laundry? Yeah, neither do we. When laundry has been done the same way for over 70 years, things get a bit boring. So how do you make laundry interesting again? Add a little “you” to it. To accomplish this for Tide, we created MyTide.com, an innovative, mix-your-own detergent experience for people who have specific laundry needs. Whether you’re a person with smelly yoga gear, kids with grass stains on their uniforms, a mother wanting extra softener for her baby’s pajamas, or a family with varied needs, each type of load deserves its own detergent. 


   

That’s right, a customized laundry detergent for whatever you need.

That’s right, a customized laundry detergent for whatever you need.

No more laundry hacks or detergent cocktailing to get the job done. Need extra whitening power or odor removal? Want laundry that smells like Old Spice Swagger or lavender? Each load deserves a different detergent. And with MyTide, you can now customize your laundry detergent for any load. With a personalized shopping experience to match, you simply can’t get this type of customization on store shelves. But you can get it delivered directly to your doorstep.


   

Get your customized MyTide delivered directly to your door in 4 easy steps.

Get your customized MyTide delivered directly to your door in 4 easy steps.

Choose your load type.

Choose your load type.

With nine different load types to choose from, visitors can easily identify the right type of load they are creating their customized detergent for, and guarantee that each load has its own unique formula. They can choose colors when they need protection against fading. Sportswear when they need extra odor fighting power. Delicates when washing their most intimate items. Or sheets and linens to make sure they get the softness they desire. 

Add a boost.

Add a boost.

The next step in the process is selecting the type of "boost" to add to your detergent. Users easily swipe through their choices and select the extra benefit they want to add to their detergent. Odor protection, whitening power, color protection, stain removal and lasting freshness are just some of the ways to customize a unique formula based on the needs of the consumer and their laundry type.

Select a scent.

Select a scent.

This level of personalization has never been available before, but with MyTide, users can select the exact scent, and level of fragrance they want to add. If different family members like different scents, this is the step to make sure everyone gets what they want. Regular scent for those who like the classic Tide smell. Lavender for users who enjoy a floral fragrance. And for the first time ever, MyTide offers detergents with the scents of Old Spice Swagger and Dreft. 

Name your detergent.

Name your detergent.

The final, and most personal step of all, is the naming of your detergent. To make sure each bottle created is unique, this step allows you to create a customized label with every bottle ordered. The label contains the selections you made from each of the previous three steps, as well as a place to add your name, the type of laundry it is, or anything else you want to call your customized formula. 

Subscribe to MyTide and have your custom detergent delivered directly to your door.

Subscribe to MyTide and have your custom detergent delivered directly to your door.

Visitors can order the detergent once or sign up for a subscription – either way it’s shipped to your doorstep for free, creating a new e-commerce solution consumers didn’t know they needed, until now. With MyTide laundry has never been so easy, or personal.

Tide_Website_15.jpg