Blood Orange: The Zestiest Febreze Scent Hits the Internet
The Febreze Blood Orange Collection smells amazing—fresh, citrusy, zesty, with just a touch of spice. But how do you communicate all of those delightful scent characteristics in a digital ad? An ad you can’t scratch ‘n’ sniff…no matter how much you want to.
We solved this unsmellable problem by honing in on an incredibly juicy key visual, and making it work across Facebook, iMedia, Pandora, and Twitter.
This scent-driven, no-TV campaign resulted in a period of high sales for Febreze and plenty of positive consumer responses, showing how a “fresh twist” can go a long way.
