Hostess® Launches KazbarsTM!
New Hostess® KazbarsTM, the deliciously layered sweet snack that clearly proves more layers just equal more joy! For this campaign we used every layer of communication to get the mouthwatering word out about these new stars of snack time. People think they know Hostess®… Get ready for KazbarsTM!
With our clear message of “More layers, More Joy”, we highlight the effect of these delicious layers on snack time and the ability this elevated snacking has to inspire joy in our millennial parents.
OLV
Paid Social
To highlight the taste appeal of these new snacks, we took a closer look at Hostess® from a product photography perspective than ever before. So close you can taste it!
Taste Appeal
Through our social feeds we got the word on new KazbarsTM out, questions answered, product in shopping carts, and taste buds bouncing!
Organic Social
