How Febreze hijacked listeners’ playlists by creating a “catchy AF” song instead of an ad

Febreze Song Ad I Love You Addy 2018

How Febreze hijacked listeners’ playlists by creating a “catchy AF” song instead of an ad

How Febreze hijacked listeners’ playlists by creating a “catchy AF” song instead of an ad

When a household CPG brand known for odor-elimination takes on streaming radio ads, what would you expect to hear? A soothing voiceover, plenty of claims, and 10 seconds of legal jargon jammed onto the end—right? Snoozesville.

The fact is, Pandora listeners have been conditioned to ignore ads. Once that fast-talking voice pops up and crams 300 words into 30 seconds (yada yada yada), listeners tune out. But what if that ad is just as awesome as the song that comes before and after it? Well then, you’ve got yourself an earworm.

The Febreze “I Love You, But Sometimes You Stink” song focuses on “odor odes” where the stinky things you love—spouses, kids, pets, food, exercising—are given equal parts tough love and true freshness. The song utilized a Broadway-style ballad to showcase the relatable tale of a mom telling her son that she loves him…despite his stink.

 

Before folks knew what hit them, they were singing along and looking for the that thumbs up button, only to find out that the song with that sick beat is actually an ad for Febreze.

“I Love You But Sometimes You Stink” Song Lyrics

I love you, but sometimes you stink
But its okay the new Febreze is here
It cleans odors away
So I can keep you near

I love you, but sometimes you stink
Yeah, my own kid, he’s pretty gross
But the things we love,
They can stink the most
Breathe Happy Febreze

La La La La La

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 Sing Along with Us: "I Love Youuu, But Sometimes, You Stink..."

Sing Along with Us: "I Love Youuu, But Sometimes, You Stink..."