How an Air Freshener Became One of The Top Artists on Pandora Radio

Febreze 2018 Cannes

How an Air Freshener Became One of The Top Artists on Pandora Radio

How an Air Freshener Became One of The Top Artists on Pandora Radio

We set out to sound (and look) like a band, not a brand. And we succeeded. 

In the last year, we released five song ads on Pandora Radio in five top genres: modern funk, hip-hop, indie rock, electronic pop, and acoustic ballad. These tracks are so good, people think they’re listening to a new artist’s track on their favorite playlist, leading to positive social sentiment, millions of listens, and a lift in Febreze sales.

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Febreze smallSPACES

(La la la la)
Stinks build up in the tiniest places
From the closet in your attic to the bathroom in your basement
Odors gettin’ trapped? Hold the plugs and the sprays
With Febreze smallSPACES, you got 30 days
Eliminate odors from your corners and your crevices
All month long, they’ll be fly like the freshest kicks
It’s time to freshen up and it’s no surprise
That Febreze smallSPACES cuts odors down to size

Breathe Happy, Febreze
(La la la la)
Breathe Happy, Febreze
(La la la la)

I Love You, But Sometimes You Stink

I love you, but sometimes you stink
But it’s okay, the new Febreze is here
It cleans odors away so I can keep you near
I love you, but sometimes you stink
Yeah, my own kid, he’s pretty gross
But the things we love, they can stink the most

Breathe happy, Febreze,
La la la la la

Live Naughty, Smell Nice

Yeah I know I burned them
But we still gonna serve them
The fam will never judge me
Cause our house still smells lovely
Bad Moms!
Live Naughty, Smell Nice
We’re ordering pizza on Christmas night
Bad Moms!
Cool as the North Pole
The stink’s overflowing but it’s under control
‘Tis the season to smell nice
from the toilet to the fridge
With Febreze you can live naughty
Make the Holidays your…

Breathe Happy Febreze
Fa, la, la, la, la

Blood Orange & Spritz

Blood Orange, you funky
Blood Orange, you fresh
Blood Orange, you zesty
Blood Orange, you the best
Febreze now has Blood Orange
For the kitchen to the car
You can clean away stinks with a fresh twist
It don’t matter where you are
Let’s try it, funky
Febreze, you fresh
Let’s try it, zesty
Blood Orange and Spritz

Breathe happy, Febreze,
La la la la la

Febreze CAR Vent Clips

I was driving in my car and I smelled a #5 with fries (uh…hmm?)
Hadn’t stopped for lunch, made me realize it was just my ride (oh no…)
But with the new Febreze Car I got it under control
Now they come in light…or bold...choose how you roll
Febreze CAR, roll with me and…

Breathe Happy Febreze
La la la la la